We introduced our new cloud platform built on Linux containers almost 2 years ago. Since then and especially during 2016, we have seen a very dynamic development in this service. There has been a sharp increase in the number of new cloud hosting accounts opened with SiteGround, as well as a threefold increase in the upgrade activity within existing cloud servers. So, we recently took time to analyze our users behavior and we have some interesting findings that we would like to share.