Black Friday is a date, highly anticipated by marketeers and store owners across the entire world. What started as a purely American tradition is now a global event. On this day stores give their greatest discounts and a lot of people are anticipating it to get the item or service they’ve been looking forward to for months. Usually on Black Friday online stores get a huge traffic peak and multiply their sales. However, you have to make sure that both your website application (e.g. WordPress) and hosting environment are prepared for this traffic surge. Otherwise you risk turning a great sales day into a disaster. Read on to get more information on how to prepare your online store for the upcoming Black Friday and get the most out of it!